About Us

A scenic nature view symbolizing VELU’s mission in sustainable fashion and eco-conscious clothing.

Our Story

Welcome to VELU, where exclusive design meets sustainability. Founded in 2024, VELU was created to celebrate Canada’s culture, nature, and essence through unique, hand-crafted clothing. Each piece is wearable art, designed to connect emotionally with people while inspiring care for the planet and local communities.

A city view showcasing VELU’s commitment to ethical fashion and sustainability in urban living.

Why VELU?

VELU was born out of a passion for meaningful fashion. In Vancouver, finding clothing that truly represents its unique landmarks, nature, and spirit is rare. Our mission is to offer an alternative to generic designs, providing exclusive pieces that reflect Canada’s identity while respecting the environment. Every VELU garment is a promise of quality, artistry, and sustainability.

Models wearing VELU’s sustainable clothing, representing ethical fashion and eco-conscious living.

Our Values

At VELU, we stand for:

  • Art with Purpose: Each design tells a story inspired by Canada’s culture, nature, and life.
  • Sustainability: We use eco-friendly materials like hemp and organic cotton, ensuring every piece contributes to protecting our shared home.
  • Exclusivity: Every item is uniquely crafted, making it as special as the person wearing it.
  • Community and Culture: We celebrate local roots while supporting ecological and social projects.
VELU’s commitment to eco-friendly clothing - Using organic and sustainable materials for ethical fashion.

Our Commitment

We are dedicated to creating meaningful clothing that inspires care for the planet. A portion of our profits supports ecological and social projects across Canada. Our designs are exclusive, thoughtfully created to reflect Vancouver’s landmarks, nature, and spirit, offering a refreshing alternative to generic fashion.

Two women discussing VELU’s vision for sustainable clothing and ethical fashion.

Our Vision for the Future

At VELU, we aim to become the leading sustainable clothing brand, transforming cultural and natural designs into unique pieces that connect emotionally with people. With every sale, we move closer to our goal of inspiring a deeper appreciation for Canada’s culture and environment.

A group wearing VELU’s organic cotton and hemp t-shirts, symbolizing a journey towards sustainable fashion.

Our Journey

From Vancouver to the world, we are redefining sustainable fashion with exclusive, meaningful designs. Using platforms like Instagram and TikTok, we connect with conscious consumers who value artistry, culture, and sustainability.

Models walking near the water, representing VELU’s commitment to eco-conscious and sustainable fashion.

Join Us

Be part of the VELU community and celebrate Canada’s soul through wearable art. Follow us on social media, explore our collections, and join us in creating a positive impact, one garment at a time.

Wear the change.