More Than Apparel. It's Our Stand.
Clothing with Conviction. Crafted in Vancouver.
VELU was born from a belief: that clothing can unite purpose and people.
Every piece is made here in Vancouver, Canada — designed to celebrate inclusion, sustainability, and the beauty of everyday life.
We choose materials that feel good on the skin and even better in conscience — bamboo rayon and lyocell blends that balance softness, strength, and responsibility.
100% Made in Canada. On Purpose.
While most brands have moved production overseas, we chose a different path.
Keeping our manufacturing local means fair work, smaller footprints, and real connection between maker and wearer.
It’s slower. It’s harder.
But it’s worth it — because supporting our local economy is part of supporting the planet.
From the first sketch to the final stitch, every garment carries that promise.
Our Core Values
Canadian Craft
We design and produce everything in Vancouver, celebrating local hands and homegrown creativity.
Inclusion & Diversity
We believe representation matters — in every stitch, every story, every campaign.
Sustainability
From fabric to packaging, we make mindful choices to protect the world that inspires us.
Radical Transparency
We share openly about our materials and process — because honesty builds trust.
A Note from the Founder
At VELU, we don’t just make clothes — we make statements of care.
Choosing local production wasn’t the easiest route, but it’s the one that feels right.
Thank you for believing in this vision and helping us grow it together.
JC
More...
Materials & Process
From earth to garment, our fabrics are chosen with care. Hemp, organic cotton, and bamboo — each selected for their comfort, integrity, and purpose. Made in small batches. Always with intention.
