About Us

Beautiful nature landscape representing VELU’s eco-friendly mission.

Our Story

Welcome to VELU, where fashion meets sustainability. Founded in 2024, VELU was created with a vision to merge style with eco-consciousness. Our mission is to revolutionize the fashion industry by offering high-quality, eco-friendly clothing that not only makes you look good but also feels good for the planet.

Cityscape highlighting VELU’s goal to promote eco-consciousness in urban life

Why VELU?

VELU was born out of the need to make a difference. In Vancouver, there is a significant lack of truly sustainable options in the fashion industry. While fast fashion dominates the market, leading to significant environmental and social impacts, VELU offers an alternative that respects and cares for our planet. Each VELU garment is a promise of quality, sustainability, and ethics.

Diverse models wearing VELU clothing in a natural setting

Our Values

At VELU, we believe in:

Valuable: Our products are designed with care, ensuring they provide value to our customers and the environment.

Eco-friendly: We use sustainable materials like hemp, organic cotton, and bamboo to minimize our carbon footprint.

Loving: We are passionate about making a positive impact on the world and showing love to our planet and community.

Unique: Each piece of clothing is crafted to be as unique as the person wearing it.

Vancouver Hoodie

Our Commitment

We are committed to sustainability and social responsibility. A portion of our profits is donated to sustainable projects and organizations that work to protect the environment and support important social causes. Our special collections for various significant events celebrate and honor these moments with unique designs that make a statement.

hiking t shirt women

Our Achievements

Our Vision for the Future At VELU, we're at the beginning of an exciting journey towards sustainable fashion. Our vision is to become a leader in eco-friendly clothing, using recyclable materials and supporting impactful initiatives. Every sale represents a step towards our goal of a healthier planet and a more ethical fashion industry. As we grow, we look forward to celebrating achievements in sustainability and positive impact.

Group of hands joined together, symbolizing unity in VELU’s mission

Vision for Earth, Lives United (VELU)

The name VELU stands for “Vision for Earth, Lives United ©.” This embodies our core mission: to create a better world by uniting people through sustainable fashion. We aim to inspire our customers to make choices that benefit both themselves and the planet.

roup of people walking in an urban area, representing VELU's journey towards making a positive environmental impact.

Our Journey

From Vancouver to the world, we aim to expand our reach while maintaining our commitment to eco-friendly practices. We harness the power of digital marketing tools like Instagram and TikTok to connect with our audience and share our message of conscious fashion.

Group walking in an urban area, promoting VELU’s sustainable mission

Join Us

Join us on our journey to create a better world through fashion. Follow us on social media, explore our collections, and become part of the VELU community. Together, we can make a difference, one garment at a time.

Wear the change.